Programmatic advertising offers brands unparalleled benefits, including precise targeting, efficient ad placements, and data-driven optimization. However, the proliferation of programmatic channels – ranging from Standard Display, Youtube, OTT and digital…
1.Google Adds Generative AI Image Creation to Demand Gen Campaigns Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their…
1.Meta enhances content policy with 'Made with AI' labelling Meta aims to broaden the scope of its current policy by labeling more video, audio, and image content as AI-generated. These…
1.Apple Unveils Innovative AI-Based ReALM System that Enables Natural Interactions with Voice Assistants Apple researchers have curated an innovative system that’s based on the best of AI tech to ensure…
1.Accenture and Adobe to co-develop industry-specific generative AI solutions Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights…
The fast-paced world of marketing presents brands and marketers with a host of challenges. As the industry is in a constant state of evolution, adaptability and innovation become indispensable traits…
1.What’s shaping today’s movie and TV streaming viewer behavior? People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services. [Source: Adweek] 2. Digital advertisers still looking for recipe to…
1.Microsoft Ads introduces faster and easier access to performance data Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
1.Microsoft embraces Google's privacy approach for advertising Microsoft has decided to use Google's Privacy Sandbox standards for its advertising services. [Source: Digital Information World] 2. Survey reveals vast generational differences…
Introduction: In the ever-evolving landscape of online marketplaces, where a diverse array of sellers and buyers converge, mastering keyword research is not just an SEO tactic; it's the secret weapon…