The fast-paced world of marketing presents brands and marketers with a host of challenges. As the industry is in a constant state of evolution, adaptability and innovation become indispensable traits…
1.What’s shaping today’s movie and TV streaming viewer behavior? People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services. [Source: Adweek] 2. Digital advertisers still looking for recipe to…
1.Microsoft Ads introduces faster and easier access to performance data Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
1.Microsoft embraces Google's privacy approach for advertising Microsoft has decided to use Google's Privacy Sandbox standards for its advertising services. [Source: Digital Information World] 2. Survey reveals vast generational differences…
1.Instagram Experiments with New ‘Friend Map’ Live Location Display Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty…
1.YouTube marks new milestone in Connected TV viewing, adds TV channel pages With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV…
1.How to use AI to elevate social media campaigns Artificial intelligence (AI) is reshaping social media marketing in significant ways. Discover how brands like Coca-Cola, Wowcher, and Sephora use AI…
1.Whatsapp Rolls Out Voice Notes And Three Other Features To Channels: All The Details WhatsApp rolls out new features including voice notes, polls, sharing to status, and multiple admins for…
In the world of e-commerce, Amazon reigns supreme, offering a vast marketplace for both sellers and buyers. If you're a brand owner or seller on Amazon, you know that staying…
In today’s business world organisations from all sectors are going through a transition from offline to online. Pushing the horizontals like digital brand experience and marketing to take a centre…