Google is known to be the market leader when it comes to new age innovations. One of the exciting highlights of the recently concluded I/O conference was its standalone Augmented Reality (AR) project. It is a headset that goes by the codename “Google A65” and that it will use new Qualcomm chips.
It gets really embarrassing for a reputed brand when their ad shows up next to what could be called as questionable content. What should you do to avert this crisis? Here are some smart ways to ensure brand safety.
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.
Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.
Programmatic ad buying is the use of software to acquire digital advertising. Usually, the process of acquiring digital advertising is done by human negotiation and manual insertion orders. But with the digital revolution, it is increasingly being automated.
With the GDPR kicking off on May 21st, YouTube has declared that it will discontinue third-party ad serving based on reserved buys in the continent of Europe. This means that brands which are not using YouTube’s Double-click Campaign Manager will have to retraffic their ads by May 21st just so that they do not experience any issues while displaying video content on the platform.
Facebook takes cognisance that a voice clip is easier to create than a video, yet it is more intimate than mere text for a Facebook user. This underlying principle is driving the social media giant to introduce voice clips as a part of its status update feature present on the Facebook page.
While users will view this as a radical new move, the update was bound to happen, considering that a whopping 60.5 million Americans currently use digital assistants. Facebook is not one to be left behind with all the hype generated by voice technology. Hence, this move doesn’t seem very surprising from a purely business perspective. (more…)
Alphabet, better known as the parent-concern of the world’s biggest network Google has come up with some great news for business owners! The company has decided to help entrepreneurs deal with cybersecurity issues and safety threats.
Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.
The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.
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