Social Media marketing has been a vital part of the overall brand marketing strategy.Social Media is a business necessity. Platforms like Facebook and Twitter have given consumers an opportunity to raise their concerns, provide feedback and engage with brands. Advertising is no longer a one-way street.
Media buying is the process of buying media exposure in form of advertisements to meet certain business objectives such as creating brand awareness or market products and services.
As per a report in Social Media Today, the 20% Ad Image text overlay rule no longer applies post 22nd March’16.
At ad:tech New Delhi 2016, Logicserve Digital had a great experience and was pretty excited and all geared up to exchange digital ideas and interesting opportunities at this impressive digital world conference.
Digital marketing space is getting together for one of the biggest digital conferences in the country, Ad: Tech 2016.Logicserve Digital is excited to attend it and be a part of generating meaningful conversations and being in tandem with the trends that 2016 has to offer for changing the digital media landscape.
Viewable impressions brings additional layer of accountability and efficiency to your brand campaign on the Google Display Network, Advertisers can now enjoy enhanced viewability on GDN.
Google's new method which targets users based on their intent, called as Search Companion Marketing or SCM on the GDN (Google Display Network). The new way to target on Google Display network.
Advertisers can earn more media and brand influence with the new twitter conversational ads. only exclusive to Twitter, makes easier for consumers to engage and then spread a brand’s campaign message. It’s a powerful way for advertisers to make their presence across Twitter.
TrueView Video format means different types of video ad that provide option for the viewers, the normal tendency is to skip the advertisement after five seconds.
Smart Goals is a smart way to gauge the performance of your website with the help of metrics which traces the high quality visits that have high probability to convert.
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