Improving Conversion Rate Optimization is not just a bunch of Tricks: It’s Requires a Refined Approach
Conversion rate optimization is significant for businesses these days to succeed in the highly-competent environment.
The Analytics Industry is going through an acquisition spree: What does it mean for Marketers?
Analytics Market is continuously evolving. With improved access and better control over data, marketers these days are including the insights from big-data in their routine tasks to design robust strategies.
5 Steps to SEM Success in the Era of Machine Learning
Five steps to help SEM marketers outsmart the machine learning and other smart tools.
Moving up the Digital Arch with Integrated Digital Marketing focused on Customer-Centricity
With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
The Starter’s Guide to Using Google Data Studio
The Google Data Studio is a powerful business intelligence tool that connects all your separate business data sources to create beautiful, interactive reports.
Survey: How likely are you to use the recently launched YouTube Music app?
Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.
The Future of Email Marketing is not Just Mobile-First but Interactive too
Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Customer Acquisition Vs. Customer Retention – 5 Best Practices to Increase Revenues
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
DOOH Advertising all set to emerge as a huge influencing factor in 2019 and beyond
The Era of DOOH advertising is just beginning. With newer technologies like AR and more, DOOH advertising is all set to become the talk of the town.
The Adobe Experience Platform Goes Global
Adobe recently announced the global availability of Adobe Experience Platform, proclaimed as the industry’s first platform dedicated for customer experience management.