To celebrate the first anniversary of the launch of the Business app, WhatsApp has rolled out several new features, specifically for the desktop and web versions of the app.
If you think that "customer centricity" doesn't matter for B2B businesses, then you are missing out on crucial opportunities for growth and development. Here are a few points to keep in mind to deliver customer-centric marketing in B2B.
Last year, Google announced that it was shutting down Google Plus, the social network from the search engine giant by the end of August this year. Following this announcement, Google recently shared another closure message.
After six months of working on the feature, Google has started rolling out the spam protection feature for Messages for its Android users.
Any company or business that has to be successful online needs to go in for an effective storytelling procedure. Here are some handy tips that can help a business owner to master the art of storytelling and work with a sound content strategy.
These days, just making original content is not enough. Knowing how to effectively push it across so that it yields you the right results is also imperative. Original visual content…
Chatbots are offering a lot of advantages as the new age AI-based customer support weapon for modern brands. Here are some reasons why the retail sector can find chatbots to be a capable customer support executive during the holiday season.
Story worlds are nothing but the different pieces of stories created by various experts like advertising agencies, TV commercial production houses, bloggers, video creators, and social media management experts. Here's some tips to help them stay aligned to a singular narrative.
The search engine pioneer has introduced a ‘Follow’ feature for Businesses in Google Maps. With this feature, Google Maps has been steadily evolving into a well-rounded social platform rather than just a channel to find locations or get directions.
Digital consumers are increasingly demanding a seamless online-offline experience. Here's some tips on efficiently integrating your online and offline marketing strategies for best results.