Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.
Google's long awaited expanded text ads has finally arrived. Google has designed these ads keeping the advertisers and the mobile-first world users in mind.
Make your mobile app standout with the following mobile app metrics
With 1.3 billion Facebook users and more than 500 million Twitter users, marketers are increasing their focus on online advertising to reach the billions of customers who are always online.…
The most significant and sudden technological change of the last 20 years has been the rapid growth of the mobile phone. Mobile phones have transformed from being niche devices meant…
If you have been overwhelmed by the business success of online shopping, here is another dose of adrenalin that will make you excited—its mobile ecommerce. In the age of the…
More than half of visitors to the Web access it via a mobile device. Smartphones are outselling desktop PCs six-to-one. This underscores the need for businesses to cater to the…
The world is going mobile in a big way. In 2013, mobile devices outsold PCs nearly six times. While roughly 300 million desktop and notebook PCs were shipped worldwide last…
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