Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.
Targeting potential prospects and helping them navigate through the purchase lifecycle is an integral part of the B2B sales process. If you are planning to make it big in the B2B sector, here are three most crucial considerations that will help you generate increased ROIs, strengthen the sales team, as well as reach out to targeted purchasers.
The occurrences of depressing news stories is a way of life we surely want to avoid. Google too feels the same way and has made efforts to empower its tech solutions towards the same. Its voice-based Google Assistant will now dole out feel-good stories that will make you feel good and positive all around you.
Fake social accounts are proving to be a daunting challenge for marketers today. Here are some tips to manage this concern.
Building a framework and open-source it to people has been in the pipelines for a while now. Finally, Facebook, Twitter, Google and Microsoft have partnered to get together and make it happen.
For digital marketers, their ability to understand customers’ needs plays a significant role in their success. In traditional marketing, with face to face inter-personal interaction, this would have been easy. But in the digital landscape, it becomes a bit difficult. Here are some ways you can understand your digital customers and their needs to plan your marketing strategies.
Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.
Google is known to be the market leader when it comes to new age innovations. One of the exciting highlights of the recently concluded I/O conference was its standalone Augmented Reality (AR) project. It is a headset that goes by the codename “Google A65” and that it will use new Qualcomm chips.
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.
Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.