How To Improve Ad Rank
When you realize and accept the fact that Google is here to serve both its users as well maximize advertising revenue for itself, the logic used by Google to target…
How to use Analytics for tracking PPC performance
To track the performance of your business, it is important to track your conversions. By using Google Analytics, tracking and measuring the source of conversion becomes super easy. When using…
Paid Search 2014 Vs 2013 Trends
More and more consumers are opting for online shopping. With this, the efficacy of paid search for online retailers keeps growing. Both mobile traffic and money spent online by mobile…
Hiring a PPC agency
Managing a small business does require employees to wear more than one hat to keep things going. When it comes to PPC, the big question arises once again…..should you outsource…
Why should you pay attention to your Quality Score?
Quality Score is an integral part of any PPC Campaign. This makes it imperative to work upon enhancing the quality score of the keywords within the campaign. I would like…
Tips for writing winning PPC ads
Wondering how to write winning PPC ads which enhance your conversion rate and lead to better ROIs? With no dearth of tips on effective PPC ads available across the Internet,…
Google AdWords Review Extension moves out of Beta Phase
Back in late June this year, Google had introduced AdWords Review Extension designed to allow the AdWord account holders to add the reviews from a third-party, right into the advertisements.…
Google AdWords Dynamic Search Ads are worth the effort!! They do deliver exceptional results!!
Launched in 2011 - 12, the Google’s Dynamic Search Ads (DSA) program has yet to click off amongst advertisers. Nevertheless, reports of its successful implementation are slowly pouring in which…
Targeting the Right Kind of Customers
“You finally have your website up and running. All you need to do now is to wait for the customers to pour in and buy your products.” Hold on. That's…
PPC Match Types – What Difference Can They Make?
It is the keyword in your paid search account that drives your entire PPC campaign. Without the right keyword, don't expect your ad to pull-in the right amount of traffic.…