SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two of the most popular strategies used by brands and marketers to boost their digital presence. Read this blog to know why you need SEO and PPC to grow digitally.
PPC Advertising is evolving with each passing year. There are a lot of things you can leverage to boost the performance of your PPC campaigns i.e. automation, AI, voice search and many more. Read the blog and get more trending insight on PPC Marketing.
PPC Campaign can be optimized using the first-party data and improve the performance. First-party data is the information that you collect directly from your customers or audience. Read more to get detailed insights to improve your PPC ad campaign.
5 types of customer which you need to think twice while profiling audiences for your PPC campaigns.
For all the new advertisers, wanting to explore more on automated bidding strategies. Here are some fundamentals on automated bidding for Google Adwords.
Google Ads is coming up with a change in its ad delivery option, which will begin from mid-September.
2018 was a huge year for PPC marketing. Here, in this article, we take a look at how the trends and changes of 2018, shape the way paid search marketers will work in 2019 and beyond.
Google manages to take people off-guard with some update or another. The latest one in the line being, conversion-based bidding called "Pay-For-Conversions" available for display campaigns.
Artificial Intelligence (AI) has increasingly been in the news for quite some time now. There are multiple interesting applications of AI. Here are some ways you can use AI for your marketing activities.
Google Analytics is the Holy Grail for digital marketers all over the world. Their success and performance is determined by the numbers thrown up by the GA site. . However, the fact remains that its in-built ranking signal determiners itself cannot be taken at face value every single time. Here's how you can overcome this limitation of GA.