Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.
Search Engine Optimization is a crucial necessity for every business venture today. From colossal enterprises to upcoming startups, no organisation can ignore the significance, benefits, and need for targeted SEO. However, the entire situation gives rise to confusion and critical thoughts. We know that SEO is important and critical to the success of an enterprise. But, do we know where and how to start?
‘Google Home’ and ‘Google Assistant’ has come up with innovative local search procedures. With its efforts in working with local home service providers such as ‘Porch’ and ‘HomeAdvisor,’ effective interactions will become easier than ever.
Keywords are essential success drivers for any paid search campaign. You need to invest a lot of time and efforts to ensure that you target only those keywords that readers use in their search query.
SEO is an intricate organic search enhancement campaign. Much of its inner working is restricted to a handful of people in Google. One crucial aspect of getting the SEO objective to meet with the end result is client education.
A few days back, the digital marketing industry was abuzz with developments made by Apple in its browser Safari and its personal assistant Siri. The changes made in both the products are really significant and can have far-reaching consequences for digital marketers.
Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.
Model Comparison Tool is an instrument that runs on a set of rules helping define the impact of the selected attribution towards the assessment of marketing channels. This tool is…
Picking the right keyword makes your business more visible on search engines besides making it easier for your target customers to find you out. Consequently, your website starts attracting more organic traffic, thus, improving your SEO ranking on Google.