Google Rolls Out New Feature to Help You Recover Your Past Searches & Revisit Previous Search Results

Google recently announced that the search engine is introducing a new feature, Activity Cards that makes it easier for users to do in-depth research on any topic.

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Google Takes a Bold Step Against Comparison Shopping Services

Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.

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6 tips to be more effective with Google and Bing ads UI

Marketers are often looking for ways to extract the maximum potential out of the ad serving platforms they have invested in. Here is our list of some of the best tips to get more out of your Google Ads and Bing Ads UI.

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Native Ad Test in Google Discover Gets Visual Revamp

Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here's a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.

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Experience the new Links Report on Google Search Console

Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. Let’s take a look at what these reports do and how it helps marketers gain useful insights.

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Google comes up with a New Update for Brands allowing them to edit their Knowledge Panel listings

Google has come up with a relatively small but an integral update. This update is regarding changes one can make to knowledge panel results. It now allows brands to have command over what their knowledge panel result speaks about the brand.

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Should the best content be on your site or be given away?

Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.

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iPaaS – All the you need to know about it

iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.

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