Read more about the article Ad Viewability – Importance over Impressions and other Interesting Factors
Source: viewability.withgoogle.com

Ad Viewability – Importance over Impressions and other Interesting Factors

When we talk about first fold of the page that provides more ad viewability, ads placed just above the fold of a page have higher viewability that those at the top of the page.

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User Explorer from Google Analytics Get detailed insights on your website or app user at an individual level

Google Analytics has released an extremely interesting new report in Beta, called "User Explorer" and the "User Report".

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‘Search Appearance’ – A new filter in the Google Search Analytics

Zineb Ait Bahajji from Google announced on Google+ that they added a new filter to the Google Search Console report for apps called as Search Appearance. This report will show you by keyword who clicked the install button for your app.

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