1.The top AI announcements from Google I/O Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference,…
1.YouTube Adds Simplified Ad Campaign Creation Within Studio YouTube’s making it easier to promote your videos, with a new, simplified ad campaign set-up option available within YouTube Studio itself, as…
1.Playable ads drive 20x more installs than banners Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. [Source: Marketing Tech News]…
1.Meta Signs Up to AI Development Principles Designed to Combat CSAM Content Meta has announced that it’s signing up to a new set of AI development principles, which are designed…
Programmatic advertising offers brands unparalleled benefits, including precise targeting, efficient ad placements, and data-driven optimization. However, the proliferation of programmatic channels – ranging from Standard Display, Youtube, OTT and digital…
1.Google Adds Generative AI Image Creation to Demand Gen Campaigns Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their…
1.Meta enhances content policy with 'Made with AI' labelling Meta aims to broaden the scope of its current policy by labeling more video, audio, and image content as AI-generated. These…
1.Apple Unveils Innovative AI-Based ReALM System that Enables Natural Interactions with Voice Assistants Apple researchers have curated an innovative system that’s based on the best of AI tech to ensure…
1.Accenture and Adobe to co-develop industry-specific generative AI solutions Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights…
The fast-paced world of marketing presents brands and marketers with a host of challenges. As the industry is in a constant state of evolution, adaptability and innovation become indispensable traits…