admin, Author at LS Digital

GA 4 Set to be the Only Source of Truth – LS Digital

Post author:admin
Post published:November 11, 2022
Post category:Analytics Digital Advertising Digital Marketing Google Updates logic

The Nightmare of User Privacy: It's no secret that we're in the midst of a massive transition, and user privacy is at the forefront of everyone's thoughts. Here is where…

5 Strategies for D2C Brands to Amp Up Their Marketing Efforts This Festive Season

Post author:admin
Post published:November 2, 2022
Post category:Digital Advertising Digital Marketing

The COVID-19 pandemic took its toll on every direct-to-consumer (D2C) brand, barring a few dealing with essential commodities. But now that things are returning to normal, revenge shopping in all…

What is KOL Marketing and Tips to Start Using It in 2022 | Logicserve Digital

Post author:admin
Post published:June 24, 2022
Post category:Digital Marketing

What is KOL Marketing and 3 Tips to Start Using It in 2022 A rising number of consumers are gravitating towards KOLs (Key Opinion Leaders) to navigate the chaos created…

How To Make Changes In Amazon Retail Contributions| Logicserve Digital

Post author:admin
Post published:June 23, 2022
Post category:Digital Marketing logic

How to Make Changes to Amazon Retail Contributions? According to reports, Amazon India has more than 100 million registered users. For any online seller, listing products on Amazon is an…

How Has Search and Digital Marketing Landscape Changed Due to the COVID-19 Pandemic?

Post author:admin
Post published:November 12, 2020
Post category:Digital Marketing

The global pandemic COVID-19 has affected businesses worldwide, but digital marketing kept growing in popularity and has become more important than ever. Read here to know how pandemic has changed the search and digital marketing trends for business.

Google Now Supports Regional Video Structured Data: 4 Things You Should Know

Post author:admin
Post published:September 29, 2020
Post category:Digital Marketing

Google has introduced support for regional video structured data. The video structured data property allows a marketer to tell Google that a video is of which specific region.

3 Reasons Mobile Video Advertising is Here to Stay Post COVID

Post author:admin
Post published:September 25, 2020
Post category:Digital Advertising

To prevent the spread of coronavirus, a large number of countries, including the USA, UK, France, India, and many more implemented lockdowns. As people were forced to stay at home…

Third Party Cookies Have Crumbled: What’s Next for Display & Native Advertising?

Post author:admin
Post published:March 3, 2020
Post category:Digital Marketing

Third-Party Cookies are the backbone of the advertising world as they used it to target their potential consumers! In the new Google Chrome update, Google has announced they will phase out support for third-party cookies.

4 Proven Ways for Businesses to Boost Brand Awareness by Partnering with Influencers

Post author:admin
Post published:December 16, 2019
Post category:Influencer Marketing

Haven’t explored influencer marketing yet? Here are few insights to get creative with influencers that matter to your brand.

Consumer Journey Mapping for Success

Post author:admin
Post published:June 11, 2019
Post category:Adobe Marketing & Analytics All

Almost all popular consumer brands have emerged as market leaders by offering more than just products to customers. It's all about the integrated customer experience. Right from the ambience of their stores to staff interactions, complimentary services – everything adds to the experience. However, creating an exceptional customer experience is not possible, without a carefully constructed customer journey map. A customer journey map is the backbone of all customer experience programs.