The live streaming video content has not only made Twitter a unique platform than the rest of the existing social media platforms, but it also has made it a powerful tool for people to watch and discuss content in real time.
If you are an ardent Twitter user, you may feel appalled and maybe even sympathetic for the wide range of criticism it receives. The platform has time and again been…
Model Comparison Tool is an instrument that runs on a set of rules helping define the impact of the selected attribution towards the assessment of marketing channels. This tool is…
Marketing tools are indispensable for any digital business. There are various advantages of deploying marketing tools as they help you get an idea about the online marketplace, gather geographical and demographic data, besides keeping an eye on the content strategies of your competitors.
AdRoll uses excellent features to attract new prospects nd convert them into customers. 4 Significant points to be considered when using Adroll to understand the use of platform that can helps in creating larger impressions and an increased ROIs.
A study recently conducted on 700 advertisers by Optmyzer revealed that Expanded Text Ads outperformed standard text ads. Here are some factors that prove why expanded ads are a better option compared to standard text ads.
It is essential that you meet the objective you are setting on Facebook to understand the value.
When you log onto your page, do you see a notification springing up regularly about a new advancement in your ads manager or power editor? With needs and demanding to change every time, it has been essential for Facebook to be updated and provide something new to brands and their clients.
Facebook launches its new feature Lookalike Audience which is a great way to expand the small customer list to reach out a larger pool of audience.
Large marketers are reaping all the advantages in Programmatic Advertising, it becomes essential for small and mid-sized marketers to utilise the benefits that an agency partner can offer, so that they can take the right steps to balance the large marketer advantage.