10 Simple Ways to Improve the Accuracy of Google Analytics Data
Often, business owners find themselves staring at the Google analytics data and are sceptic about its accuracy. The objective of this post is to help you identify the most common…
Google to Open its Store Visit Program to More Advertisers
The location extension targeting is a great starting point for all the marketers to reach out to the potential customers through mobile marketing.
Source : Logicserve Digital
Four Analytics Tools for Tracking Online Behaviour of Users
These tools go a long way in helping you understand the online behaviour of your users so that you can optimize your online presence.
How to Improve Website Conversion Rates?
If your website is getting decent traffic but you are not getting good conversions, you need to follow certain result-oriented measures to improve your website conversion rates.
Everything you need to know about view through conversions
It is crucial to consider view through conversions because it helps to monitor the indirect value that your Google Display Network Campaigns are delivering.
Expanded Text Ads: What has changed and how it helps
Google's long awaited expanded text ads has finally arrived. Google has designed these ads keeping the advertisers and the mobile-first world users in mind.
Can PPC be used for Lead Generation by SMEs?
SMEs have a lot to gain from PPC, especially when it comes to businesses that need lead generation through targeted advertising
User Explorer from Google Analytics Get detailed insights on your website or app user at an individual level
Google Analytics has released an extremely interesting new report in Beta, called "User Explorer" and the "User Report".
SEARCH COMPANION ADS – An efficient way to expand targeting options on GDN
Google's new method which targets users based on their intent, called as Search Companion Marketing or SCM on the GDN (Google Display Network). The new way to target on Google Display network.
Google Smart Goals for ‘Smart’ optimisation of your Adwords
Smart Goals is a smart way to gauge the performance of your website with the help of metrics which traces the high quality visits that have high probability to convert.
