Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here's a look at how video can be utilised perfectly for marketing on social media.
Facebook takes cognisance that a voice clip is easier to create than a video, yet it is more intimate than mere text for a Facebook user. This underlying principle is driving the social media giant to introduce voice clips as a part of its status update feature present on the Facebook page.
While users will view this as a radical new move, the update was bound to happen, considering that a whopping 60.5 million Americans currently use digital assistants. Facebook is not one to be left behind with all the hype generated by voice technology. Hence, this move doesn’t seem very surprising from a purely business perspective. (more…)
Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools. Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat.
Facebook has already shown their clear intentions to make some valuable changes in their social media platform. Moving forward in that direction, there is a new update called 'list'.
For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts.
Instagram, owned by Facebook, recently announced an upcoming new addition to its Stories segment. This will further expand the efficacy of ads which started being shown last year on this hugely popular format.
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Facebook has emerged as one of the most compelling, efficient, and dynamic platforms for business marketing. If you plan to catapult your venture to great heights, Facebook will certainly play a crucial role. The company dropped restrictions on ‘branded content’ and rolled out a unique tagging system.
Social networking giant Facebook believes that different ads have different values based on the context under which it is played. The tech team at Facebook says that an ad experience is not just a single experience, but a variety of unique and different experiences.
Snapchat has been undergoing significant changes to become more and more relevant to what the market needs. According to reports, there is another interesting change coming in Snapchat.