Content is always the king but you needed to have the right strategy to make that content available to your readers and visitors. Read more about the right strategy to promote your content...
By diligently tracking the following Social ROI metrics and overlaying the results over the website/sales analytics data, one can determine the impact of Social Media ROI on the overall business.
AXA Commercial Lines and Personal Intermediary, one of UK’s largest insurers, successfully launches interactive magazine to connect with brokers
Facebook is a great social medium to interact and attract customers for your online and even offline business. But you need to follow a definite plan and methodology to find…
Weaving tales around anecdotes, concepts, values and real life experiences relates to the art of storytelling. A good and well narrated story is sure to attract enough curiosity and attention,…
You cannot escape the influence of social media in today’s times. Be it for just catching up with friends or to join a like minded community, the medium is fantastic.…
Today, you can make a presentation using a tool like SlideShare and upload to cloud hosting for sharing with colleagues. This presentation sharing tool site has become one of the…
The emergence and exponential popularity of You Tube as a sharing platform for videos has been phenomenal. It has provided creators of videos and marketers just the right media to…
In the marketing sphere, social media and conversation marketing are considered to be brand changers. This combination is like no other method because it has the ability to change the…
As the digital marketing world is abuzz with content and employing the right content marketing strategy a.k.a content curation as it is popular known as. For preparing content for curation,…