SEO in 2022 – Checklist for Brands and Marketers
SEO is a constantly shifting industry, and it’s getting harder to keep up with the latest SEO trends. To make it easier, here are our top 7 SEO tips for 2022!
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Connect Organic and Paid Search to Boost ROI
Organic search and paid search are the most effective digital marketing channels for acquiring leads. By Both working together, marketers can boost visibility and traffic. Know Here!
5 Steps to SEM Success in the Era of Machine Learning
Five steps to help SEM marketers outsmart the machine learning and other smart tools.
Moving up the Digital Arch with Integrated Digital Marketing focused on Customer-Centricity
With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
Customer Acquisition Vs. Customer Retention – 5 Best Practices to Increase Revenues
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
Writing for Search Engine Bots Vs. Writing for People – Which Approach Works in 2019?
It’s no longer about keyword stuffing to pull in the attention of search bots. It’s all about high-quality content that offers value to readers, thereby winning the attention of search bots and ranking higher.
Google Rolls Out Three Brand New Features, Including Video for Responsive Display Ads
Google is now rolling out three new features for Responsive Display Ads. Let’s take a closer look at these features being introduced.
Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads
Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform.
Google Takes a Bold Step Against Comparison Shopping Services
Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.
How Structured Data Drives SEO Outcomes?
Considering that more than 63,000 search queries happen per second on Google, targeting your SEO plan better is highly imperative for better ROI. And one of the key factors here is the way you harness structured data to drive SEO outcomes.
Native Ad Test in Google Discover Gets Visual Revamp
Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.
How to Influence Search Rankings with Right Search Intent?
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
Google Comes Up With Two Brand New Feature Updates
Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.
Tips to Enable Digital Attribution Across Channels and Devices
There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.
iPaaS – All the you need to know about it
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here’s all the details you need to know about this technology.
