Search Engine Marketing

Google To Make Phrase-Free Service Ads Possible For Local Businesses

Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.

Pay Per Click (PPC)

3 AdWords features you’re probably underutilising

Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.

1 2